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A is for Android: Tech and Kids in the Back to School Market
When did you get your first computer? I think I got mine when I was in middle school, and that was considered early. Most of my friends started getting one in their rooms in high school. They were not...
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Mapping the Brand Graph: a study of the O2 audience on Twitter (FACE and O2 @...
Back in March we presented at WARC’s Online Research Now & Next Conference, introducing what we then called Augmented Research. The idea is simple: powering traditional qualitative and quantitative...
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Is a silent, black & white movie the strongest Oscars favourite ever? Social...
Increasingly, companies and organisations are using social media as a crystal ball to predict the future. Negative spikes in sentiment to predict a drop in stock prices, explosive volumes of mentions...
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Driving success in the earned and created media space
With the arrival of networked consumers have come huge amounts of user-generated content, shared conversations and the explosion of Big Data. As a result we now live in a new marketing ecosystem where...
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Teens, Treats and Term Time
What social media tells us about how Treat-y Brands can be even more of a treat when school is in! Summer vacation time is a key time for many food and drink brands, particularly those for whom teens...
View ArticleTop Posts of the Past: Augmented Research
A little over a year ago, our Francesco D’Orazio presented this slideshow at the WARC‘s “Online Research Now and Next” conference. Since then it has been one of our top presentations on Slideshare....
View ArticleAugmenting Brands
Social media is used widely for monitoring, tracking and buzz around topics. That’s pretty neat, but social media can do so much more. This slide deck, a version of which was presented recently at an...
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Shocked vs Blasé. The Habbo scandal through the lens of social media
When news circulated that Channel 4 was about to run a report exposing teen virtual world Habbo as a “paedophile haven” my instant reaction was first ‘wow’ then ‘really’? A low degree of inappropriate...
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The Consumer is King: Habbo’s Users Make Themselves Heard
Last week the UK’s Channel 4 aired an exposé about Habbo Hotel, accusing the immersive teen games site of an appalling lack of child safety. This story has had a series of ripple effects, with the...
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Learn about Advanced Social Intelligence at our next ESOMAR workshop
What’s next after social media tracking? How do I measure my brand’s social audience? How can I connect social media data into the other research we do? Join us in Amsterdam next month to hear about...
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5 Must See SMWNY Panels for Researchers
I’m really looking forward to Social Media Week New York. Everyone in the office knows this because I can’t stop talking about it. There are so many things to look forward to, from our own Francesco...
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A Sneak Peek at Pulsar TRAC
You may have noticed that we like to make things here at Face, and we’re always looking at improving our research with smarter thinking, technology and data. Over the past few years one area we have...
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Join Us at ESOMAR’s Summer Academy
Join us in Amsterdam in early June for the ESOMAR Summer Academy 2013. The FACE Social Media team is excited to be leading a workshop on interpreting social media data and understanding Big Data during...
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Face Launches Pulsar TRAC to Mine Big Social Data for Research
- Pulsar TRAC moves the marketing industry beyond social media monitoring - Today we are unveiling Pulsar TRAC, an advanced social intelligence platform which pushes social media research beyond...
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See us at Big Data Week
This Thursday, our Chief Innovation Officer, Francesco D’Orazio, will be presenting the first installment of the “How Stuff Spreads,” at this year’s Big Data Week in London. This study dissects and...
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Small Networks Trump Influencers
With all the talk about online influencers over the past few years, you’d think they were the holy grail of online marketing. Klout has made a business of it and many bloggers use sponsored posts to...
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Off to Budapest: ESOMAR’s Day of Market Research
Our intrepid Chief Innovation Officer, Francesco D’Orazio, is off to Budapest next week to be a keynote speaker at ESOMAR’s Day of Market Research event. The event is all about how to understand big...
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How Stuff Spreads #1: Gangnam Style vs Harlem Shake – Full Study and Data...
Anatomy of Two Memes As you might have heard, we’ve just launched a new social media intelligence tool Pulsar TRAC, and along with it, we’re releasing a new series of data studies called How Stuff...
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Sir Alex Ferguson retires. Visualised. #fergieretires #SAF #thankyousiralex
24 hours of global tweets about Sir Alex Ferguson retirement, from the rumour to the announcement to the aftermath through the lens of two visualisation approaches: the streamgraph and the rose....
View ArticleWatch “5 Things To Do With Social Data That Aren’t Keyword Tracking”
Last week, our Chief Innovation Officer, Francesco D’Orazio, presented “5 Things To Do With Social Data That Aren’t Keyword Tracking,” the first webinar in our “How Stuff Spreads” series. We know,...
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